Drinktec 2013

The world event for the beverage and liquid food industry only happens every four year. Schoeller Allibert did show all the latest innovative solutions in packaging and marketing of beer, mineral water, sodas...

The world leading fair for beverage and liquid food industry in the world Drinktec closed its doors on 20th September 2013 in Munich. 1.455 exhibitors from 77 countries present their products and solutions during five days. Schoeller Allibert also joined the trade fair with its German and international beverage division. Individual bottle crates of the key customers were shown. Frank Reininghaus the sales director of the beverage section is glad about the progress. “The interest in our solutions was very high. We also feel the overwhelming increase of visitors and qualified requests”. Over 66.000 and 13 percent rise in visitors number in comparison to 2009 is the result of this show. The proportion of visitors outside of Germany rose from 57 to 60 percent and the number of countries were 182 instead of 172 in the past.

Schoeller Allibert has a long history in the development of standard and customer specific bottle crates. “Very often customers ask us helping them underlining their brand with an innovative solution. Being first on the market is one of the main criteria for a lot of companies in a highly competitive market”, Frank Reininghaus says. Because of a big diversification on the market different sizes of bottle crates for 6, 10, 9, 11, 12, 20 or 24 bottles, some separable into two, with individual display or huge window frames for a good visibility of the bottles, soft touch handles or other features are requested. From the idea to the marketable crate Schoeller Allibert is into tight communication with customers to develop the best solution for their product. Plenty of times we generated innovations and set milestones for our customers.

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