The power of cradle-to-cradle recycling
A good example is the recycling of our bottle crates. A bottle crate easily lasts 10 to 15 years, and after one lifecycle, in which bottles are transported back and forth over and over again, the bottle crate will be fully recycled – into yet another, new bottle crate. This is what we call a cradle-to-cradle, closed-loop approach.
In combination with switching to renewable energy at our production sites, the cradle-to-cradle approach reduces the product carbon footprint of the bottle crate by a FACTOR 8.
For more complex products, cradle-to-cradle recycling reduces the carbon footprint by a FACTOR 3 TO 5.
ClimatePartner calculated the product carbon footprints of our bottle crates, as well as enabled us to offer carbon-neutral products by offsetting unavoidable emissions with certified carbon offset projects.