Lubricants segment in UK

Lubricants segment in UK

Major players in the technically advanced lubricants sector in UK have chosen ROPAC UN pails not only for 100% safety and reliability.

Market drivers of the customer

• Buying a lighter weight UN pail
• Damage in transit with leaks and spills
• Poor tamper evidence and security
• Premium product and brand image
• Needed high quality packaging for high quality product
• Improve the protection and integrity of the product
• Brand image continuity
• Reliable product quality
• Technical support and direct contact with factory

Challenges

• Market leading premium product
• Family range of products
• Distintive color required for marketing and brand image
• High level service expectancy
• Managing demand
• Theft prevention and fraud
• In house labelling

Ambition

• Deliver a premium product
• Deliver a family range of products
• Source a special colour
• Propose a workable and productive order schedule
• Proactively manage the account and order requirement
• Prove that stock holding is not required by factory

Solution

• 5 & 20 Litre UN Solids approved pails
• Tamper evident seal and polygonic wall increased secuirty and strength
• Orange 33 approved for color
• Proactively manage demand and logistic process
• Framed order reducing production demand on SAS factory
• Managed changeover with label supplier

Benefits

Marketing advantages

• Family range of products in line with existing packaging
• Higher quality pack to match premium brand image
• Superior product supplied in superior packaging

Specific advantages

• Less orders and direct supply
• Improved customer satisfaction
• Local relationship key
• Easy to manage and less risk of change

Contact

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