Lubricants segment in UK

Lubricants segment in UK

Major players in the technically advanced lubricants sector in UK have chosen ROPAC UN pails not only for 100% safety and reliability.

Market drivers of the customer

  • Buying a lighter weight UN pail
  • Damage in transit with leaks and spills
  • Poor tamper evidence and security
  • Premium product and brand image
  • Needed high quality packaging for high quality product
  • Improve the protection and integrity of the product
  • Brand image continuity
  • Reliable product quality
  • Technical support and direct contact with factory

Challenges

  • Market leading premium product
  • Family range of products
  • Distintive color required for marketing and brand image
  • High level service expectancy
  • Managing demand
  • Theft prevention and fraud
  • In house labelling

Ambition

  • Deliver a premium product
  • Deliver a family range of products
  • Source a special colour
  • Propose a workable and productive order schedule
  • Proactively manage the account and order requirement
  • Prove that stock holding is not required by factory

Solution

  • 5 & 20 Litre UN Solids approved pails
  • Tamper evident seal and polygonic wall increased secuirty and strength
  • Orange 33 approved for color
  • Proactively manage demand and logistic process
  • Framed order reducing production demand on SAS factory
  • Managed changeover with label supplier

Benefits

Marketing advantages

  • Family range of products in line with existing packaging
  • Higher quality pack to match premium brand image
  • Superior product supplied in superior packaging

Specific advantages

  • Less orders and direct supply
  • Improved customer satisfaction
  • Local relationship key
  • Easy to manage and less risk of change

Contact

Contact us for more information

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